YOUR STORY, YOUR BRAND: Embrace Your Unique Story to Create a One-of-a-Kind Business

Do you worry that everything you teach or promote has been “done before”? Do you think you have nothing new to add to the conversation, or that everyone has “heard it all before”? Stop.

This kind of thinking is the number one killer of new businesses, and it is absolutely not true.

•Wendy’s hamburger chain was conceived long after McDonald’s already had a huge piece of the fast food pie.

•Dominos and Little Ceasar’s exist in the same niche quite well (as do many, many others).

•Marie Forleo, Carrie Wilkerson, Denise Duffield-Thomas and dozens of others all help online entrepreneurs find success.

Clearly, if there were only room for one superstar in any given field, many of our most-loved businesses would not exist today. So what’s the lesson here? First, there is absolutely room for you.